Casey Reid — UX/UI Design

Article

Article project preview
Early wireframes and user flows

Background

Process

Discovery

Conducted usage analytics triangulation, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

Article

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this mindset matters.